For the class, Digital and Social Media Marketing, we were tasked to create some kind of promotional material for the upcoming beauty and travel brand, ONEIRO. I could have done a podcast, blog posts, came up with a schedule for their Instagram, but I immediately knew I needed to do something visual. I chose to create an email newsletter that could be used as a generic template for the brand to mass-send to subscribers.

I utilized the brand’s fonts and colors and was constrained to preexisting photography found on their site. I knew to discuss the products, company blog site, and promote their other socials. They’re a very new company with little resources so while I was limited in the content available to use, I found ways to incorporate their fonts and images in a tasteful way. The brand representatives thoroughly appreciated the work and adopted the template for their future emails.